Whitepaper
Emerging Technology and IT Services (ETS) startup founders often struggle to generate new leads. Despite burning a lot of resources on marketing and sales, leads rarely progress into the pipeline.
Account-based Marketing (ABM) can address this gap by shifting focus from volume to intent-driven, account-level engagement.

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Discover how strategic positioning can set your emerging tech services business apart from competitors. |
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Convert key prospects into actionable leads without exhausting resources. |
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Connect positioning with outreach to win high-value accounts. |

“I believe what are we are today is 70% because of what Vixul did and 30% of us what we did internally.”
Usman Ghani, CEO and Co-founder of The Working Town